IT'S A FAMILY AFFAIR...

The inspiration for the label lies in the name. Lily was secretly a seamstress, hiding a sewing machine under her bed and making the most fabulous creations- from dresses to coats for her two daughters. Lionel never wanted his wife to have to work and whilst he spent his days taking care of fashion production for the high street stores such as John Lewis etc it was imagined that Lily was simply looking after the home.

Check out those dresses (photo above), little did Lionel know that they weren’t brought in a store! It’s funny how on trend those shapes are now.

That special couple were my grandparents and their talent and dedication to the world of fashion is an honourable trait of which I aim to follow.

Effectively we are not another huge, indifferent fashion brand. The idea for the website has grown out of love and passion for the industry. I shall continue the legacy that was started by Lily and Lionel and will now follow onto a third generation.

LILYANDLIONEL.COM

We have recently launched Lily and Lionel.com (www.lilyandlionel.com) which is a new fashion brand available exclusively online.

Our aim is simple; to offer exclusively and ethically designed premium fashion clothing and accessories to cherish. I have designed the collection myself and we never order more than 30 pieces per style so they really are limited edition to ensure that our customer get’s something truly unique.

The beauty of the brand is that we work directly with local producers and craftsmen so there’s no middle man which means the prices are incredibly competitive in relation to the high street.

Last but not least- Our Packaging. All our items are placed in a pouch and are lovingly wrapped in tissue with ribbon http://www.lilyandlionel.com/packaging.php .

I really hope you like what you see and if there’s anything you want to know about please drop us an e-mail on info@lilyandlionel.com. We’d love you to get involved, plus the more feedback we receive the better!